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Our Mission, Vision, and Values

Where Passion Meets Luxury & Every Detail Feels Like Home

Your fireplace deserves professionals who take pride in their work and care about doing it right. Meet the foundation that guides every decision we make and every service we provide.

Southern Hospitality Meets Professional Excellence

Founded in Alvarado, Texas, CDR Fireplaces has grown from local roots into a trusted name across the Dallas-Fort Worth region and beyond. We’re a 100% woman-owned business, proud Goldman Sachs 10,000 Small Businesses alumni, and a team of NFI-certified professionals committed to treating every client like family.

What started as a vision to provide honest, expert fireplace service has evolved into something bigger—a company culture built on professionalism, growth, and the belief that every team member has the potential to excel.

100% Woman-Owned

NFI Certified

Texas-Based

Our Foundation: Mission, Vision & Values

These aren’t just words on a wall—they’re the principles that guide every decision we make, every interaction we have, and every service we provide.

Our Mission

We train skilled, service-driven professionals to deliver exceptional experiences at every touchpoint.

 

Through education, teamwork, and a hands-on approach, we provide accurate, detailed, and responsive service that sets a new standard in the hearth industry. We lead with professionalism, take ownership of our work, and support the personal and professional growth of every team member.

 

Our Vision

To build a company where people grow—through learning, accountability, and high standards—into trusted professionals who take pride in their work and in one another.

 

We are building a culture rooted in education and continuous development—where integrity, initiative, and teamwork shape confident individuals ready to lead with skill and purpose.

 

Our Core Values

Professionalism, Always

Show up prepared. Speak with respect. Handle every task with care. Whether we’re in the field, on the phone, or in the warehouse—we represent CDR.

Own the Outcome

Take full responsibility. Whether it’s a challenge or a success, see it through. No blame, no excuses—just action and follow-through.

Communicate Respectfully & Support Each Other

We solve problems by talking to each other—not about each other. We offer help, not criticism. If something’s off, we address it with maturity and respect.

Use Sound Judgment

We’re trusted to act independently. Make decisions that reflect our values, uphold our reputation, and move the team forward. If we’re unsure—ask, don’t assume.

Be Accurate, Be Clear

Precision builds trust. Whether we’re completing a service ticket or organizing inventory, accurate and detailed work helps the next person succeed—and protects our customers.

Keep Learning, Keep Growing

We believe every team member has the potential to grow. That means learning new skills, owning your development, and helping others do the same.

What This Means for You

This commitment to professional growth and high standards translates directly into better service for you. When you choose CDR Fireplaces, you get technicians who take ownership of their work, communicate clearly about what they find, and treat your project with the same care they’d give their own family.

You get a team that shows up prepared, follows through on commitments, and continues learning to serve you better. Most importantly, you get professionals who understand that your satisfaction isn’t just about completing a job—it’s about building a relationship built on trust, expertise, and mutual respect.

Recognized Excellence & Professional Standards

Our certifications, recognition, and commitment to continuous improvement reflect our dedication to setting new standards in the hearth industry.

100% Woman-Owned Business

Certified woman-owned enterprise, bringing fresh perspectives and unwavering excellence in the Texas fireplace industry.

Goldman Sachs 10,000 Small Businesses

Alumni of the prestigious Goldman Sachs business development program, ensuring operational excellence, strategic growth, and professional management practices.

NFI Certified Team

National Fireplace Institute certified technicians ensuring every installation, service call, and safety inspection meets the highest industry standards and safety protocols.

Commitment to Professional Development

Continuous education, hands-on training, and professional growth opportunities for every team member—because expertise requires constant learning and improvement.

Ready to Experience the CDR Difference?

Don’t settle for companies that disappear when problems arise. Partner with certified professionals who treat your project like family and provide the ongoing support that turns clients into advocates.